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“Don’t wait for your ship to come in. Swim out to it!” – Steve Southerland

Your resume writer has prepared for you a strong document that should optimize your chances for an interview. So you begin looking for employment by scouring the online job boards and company websites, where you begin applying for positions. But is that enough? You may be competing with hundreds of other applicants. Some of which also used highly talented certified resume writers to assist them. When seriously looking for employment, what you need is your resume and cover letter in the hands of the decision makers. But in this digital age, there seems to be layers of firewalls between the applicant and these keepers of employment. So, how do you make it happen?

Of course, if you have been managing your career properly, you have some infrastructure that can go a long way in helping carry out your attack plan (well-crafted LinkedIn profile, manicured social media, blog or website to establish your subject matter expertise, etc).

When looking for employment, you can use your social media tools to tunnel your way to those who either have the power to bring you in, or at least may be able to wield some measure of influence. After researching who the decision makers may be for the position you seek, look them up on social media. Assess their openness to communication, and if you deem it feasible, introduce yourself and inform them of your application for the position available in their department. Since your LinkedIn page is optimized and blog updated regularly, they can immediately get a good feel for your qualifications. But don’t cyber-stalk or harass. The idea here is simply to get their attention for a few more moments than the competition. One never knows the conversation that can lick off.

Of course, there are much riskier and crazier approaches job seekers have taken when looking for employment. Everything from singing telegrams to wacky formatted resumes have been used in attempts to get noticed. But remember, negative attention is not what you are seeking. So don’t do something so outlandish that your application becomes a punchline. You just want an edge, a subtle nudge that ever so slightly diverts the hiring manager’s attention your way.

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