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personal brandingWe all look to stay as employable as we possibly can. Not necessarily “employed”, but “employable. Being employed is always good. But being employable comes in handy when you happen to find yourself unemployed. As part of your career management strategy, ensuring an optimal skill set should not be the only item on your “To Do” list. What is the use of a killer skill set if no one knows you have it. Yeah, yeah, your Resume Clinic resume and cover letter will definitely give you an advantage, especially at the beginning of the process where 85% of applicants will be weeded out. But you have to think bigger than that. When you’re managing your career the right way, you should be looking for ways to raise your profile within your chosen profession. Here are a few easy things you can do to get started in establishing yourself as a leader in your chosen field.

Personal Branding Strategy #1: Start a Blog or Vlog

Hey, if you do something for 2080+ hours every year (the official number of work hours for the standard 40-hour per week employee), you are bound to know a lot about it. Well, there’s no easier way to let the world know than to begin your own blog or Vlog on the subject. There are any number of platforms you can use for free, including WordPress, Blogger, and Tumblr, which is hot right now. A well maintained blog / vlog with thoughtful and insightful posts tells other professionals you take your career seriously. You can also offer to guest post on related blogs to increase your profile even more. Let others do the same. Also, if you maintain a website, a regularly updated blog give your website a consistent boost of fresh content that helps your SEO.

Personal Branding Strategy #2: Be Visible

Getting out into the community to represent your profession establishes you as a champion for the trade. Offer to deliver presentations at the local community college on subjects related to your chosen profession. Join the local Chamber of Commerce, as well as local and national branches of associations serving your industry, as well as related ones. Serve on their committees and take an active role.

Personal Branding Strategy #2: Social Media

Man, I can’t tell you how many people are wrecking their brand daily on social media. Well, if you have a social media account, you already see it. Many of us make the mistake of thinking our social media accounts are separate from or professional lives, but it simply is not true. Employers are not only hiring talent, they are hiring personalities and people who will in one way or another represent THEIR brand. If you’re smart, you’ll delete all of the skimpy selfies and pics from the keggers and use the platform to reshape the view of your persona to the rest of the world. When employers are making the decision between you and your competition, they’ll see you expounding on the nuts-n-bolts of your industry, while your competition is posting fight videos and vines.

In the future, think of your personal brand in terms of dollars and cents. Every public interaction (either real or digital) has the ability to add to your pocketbook, or subtract from it. Manage these interactions accordingly.

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