How does this relate to one’s online career management, you ask? Well, let’s remember that hiring managers are always looking to eliminate candidates to manage the process. They may get 185 applicants for 1 position and need trim that resume stack to 20 interview-worthy candidates in 48 hours. Trust me when I tell you they manufacture reasons to get rid of applicants. With social media being such an integral aspect of our society, one begins to wonder “Why AREN’T they on social media?” The hiring manager’s mind is suspicious by nature, so the imagination begins to go into overdrive:
- “Is this candidate avoiding social media because they have high-drama people they are trying to avoid?”
- “Were they once on social media and left because they became addicted to it?”
- “Are they in trouble with the law and staying off social media to avoid being caught?”
- “Are they not up with the times and not comfortable with the changes in technology?”
Social media has almost become synonymous with your driver’s license and other forms of ID. Not necessarily passing opinion on whether it is a good or bad thing, but it is a TRUE thing and should be considered an important aspect of online career management. Did you know that as of the 2nd quarter of 2016, Facebook had 1.71 billion monthly active users? Many want to avoid the noise that social media brings. But one doesn’t have to fully take in the noise to get the benefits that social media can provide in establishing ones brand and confirming they are in fact of the 21st century.
Don’t do it for the celebrity gossip. Think of online career management activities instead. Join professional pages, participate in career related conversations, and build your professional network. Let your social media footprint communicate your relevance and professional knowledge.
And stop making people think you’re on the run! (geez!)