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  • resume writer
    Your resume writer doesn’t only consider the content. We examine the path to the decision maker.

    A good resume writer considers the end consumer when developing layout and writing strategy. But when really on our game, we examine the road traveled to prevent roadblocks. It is normal for lay people to consider resumes from their own perspective. It is how we filter most everything in life. But when you want a message – any message – delivered with consistency and power, you assess the recipient and the delivery system .

    Many assume resume writers are free to take wild, open approaches to come up with the most creative document possible.  The truth is, there are certain realities that we must account for that affect the strategy used. We have to ensure your resume consistently reaches its target and achieves the objective. A resume writer focused on effectiveness needs to know how the resume will get to the reader . Why? Well, it tells us tactically what strategies and tactics are viable.

    Say you needed to get to grandma’s house for Christmas. If grandma lived on a snowy mountain with rough terrain, would you take a sports car or an ATV? If she lived in Manhattan, are you more likely to take the subway or horse? Grandma will shower you with hugs and kisses when she sees you, but you have to successfully get there first.

    So let’s consider some examples:

    A resume for a standard job search process (posting to vacancies, job boards, etc.) and a resume shopped by your colleague to his contacts can vary. Everything from layout and content inclusion strategy to word processor tools used can be different due to the differing path. Even if that colleague is “doing you a solid” by bringing your resume in for an internal vacancy, are they bringing the resume in to HR , or handing it directly to THE decision maker?

    Are you submitting to major corporations or small-to-medium sized businesses? One’s resume has a far greater likelihood of having to traverse an applicant tracking system if applying to PriceWaterhouseCoopers than if applying with local CPA offices.

    How about the volume of competition you are facing? There are only 24 hours in the day. The more applicants HR must review, the less time can be dedicated to your resume. This may determine how content dense you will want your resume to be. More attention may want to be placed on providing easily digestible bites of information. And they should be strategically placed to ensure maximum exposure and comprehension.

    The resume’s projected journey can and influence everything, including the resume’s length, commitment to pure chronology, job description density, and use of formatting tools such as headers, tabs, tables, italics, bolding, etc.

    If you’re not paying attention to the road traveled, there is a chance you never make it to grandma’s house (and I’m eating your piece of pie!)

  • federal resume
    Use the right tool for the job if you want the desired results from your job search.

    Most of my clients seeking a federal resume are also open to private sector roles. After all, they recognize that the federal process can be a lengthy one. Not everyone’s bank account can wait out the process, and it is good to keep one’s options open. But don’t think that a catch-all resume format exists that accounts for both sectors.

    As stated on the USAJobs.gov website, a federal resume is used to “determine if you meet the requirements and qualifications for a job announcement”. Federal HR personnel operate under strict federal employment laws, rules, and regulations. These prohibit them from “drawing conclusions” or “making assumptions” regarding your experience or qualifications. You have to spell out everything in a federal resume. Don’t assume they will note your oral communication skills or leadership acumen if you do not point it out. They are not allowed to do so. If it is stated as a factor for consideration, you need to spell it out on the resume. Be thorough when it comes to your content. 

    The federal resume infrastructure another factor to consider. The federal resume requires you to include citizenship status, hours worked per week , and supervisor names and contact information. Don’t to be miserly with your margins and spacing. Give attention to brevity and efficient delivery, but even then, your federal resume can easily reach 5 pages in length. That is okay. But please know, if you try submitting that federal resume to a private sector recruiter or a hiring manager, its likely to get trashed. Even before reading your name

    A private sector resume is a completely different animal with a slightly varied goal. This document is used as a “marketing tool” to get the interview. It is there you add more context to your candidacy. Unlike its federal resume counterpart, the private sector resume should be kept to no more than 2 pages in length (3 pages in certain exceptions). Thus, this dictates the need for a difference in approach to content right at the start.

    The private sector resume is not an “all-inclusive” document that spells out every aspect of your experience. We want to focus on highlights and high impact items here. Why? Recruiters spend only 7.4 seconds per resume and we have to be certain the critical “differentiating” content isn’t missed. Because no one is reading an entire document in 7.4 seconds, right?

    Is there a rule against using a private sector resume for a federal role and vice versa? No, there isn’t. But if you have 250 competitors for 1 spot and don’t even bother to use the tool designed for the task, how can you expect to achieve the objective?

  • resume targeting

    To achieve consistency in securing interviews, one cannot overstate the value of resume targeting to bettering your results. The purpose of the exercise is not to “generate a document, it is to ensure employers easily see where your value matches their needs. Your resume should adhere to the same philosophy your clothing does:

    “Dress the resume for the jobs you want, not the jobs you’ve had.”

    Below are some tips in targeting your resume that can quickly improve that interview response rate.

    Focus Your Executive Profile on Why You Can Step Up to the Next Level

    This is usually missed opportunity by most when it comes to proper resume targeting. This is because most job seekers don’t treat it as seriously as they should. Forget all the self-congratulatory fluff that doesn’t really say anything substantive. This is where you can communicate why you are ready for the next move. But fluff-n-fold content won’t get it. You want targeted resume content here that paints a picture of “why you and not them”. Be sure to gauge the qualities the employer values the most. Does the position seek a quality leader? Perhaps a task master? How about a master networking specialist or relationship builder. Seek to understand what the employer values most, and give it to them!

    Shape Your Job Description Based on Established Hot Buttons

    It may be true that you have worn many hats at the last job, but you can best believe that employer doesn’t care. There are certain experiences they will value over others. It is these duties and highlights on which you need to focus. Don’t overdo it when it comes to the day-to-day stuff. Keep it relevant and keep it compact. Where you differentiate yourself is with your highlights and contributions. After all, the employer wants to hire someone who makes a difference. But even when it comes to highlights, if you have a ton you can include, keep it to those that will justify your transition into the new role.

    Use The Roadmap: Posted Job Description

    While they all may may be written with extensive detail, employer job descriptions more or less tell you exactly where the resume’s focus should be. Think of it as getting into a car for a road trip. You have a better chance of getting to the destination if you know where you are going and the route. Most job descriptions will detail the position’s duties, followed by the employer’s qualifications requirements. This is a goldmine for guiding you on isolating the concepts for inclusion. It also does not hurt to research additional job descriptions similar to the position or positions to which you are applying. No one job description gives you every single qualification or duty expected. This is a good strategy for getting additional resume targeting content that is not included in the job posting of the targeted employer. 

    Overall, proper resume targeting it is a bit of an art form. But when done properly, you can be sure that your resume will strike a chord with its recipient. They will have a better chance of seeing their ideal employee in you. And isn’t that the ultimate goal?

  • great resume writersIf you have used resume writers in the past, one thing that I am sure you can attest to is that great resume writers do not grow on trees. Sure, anyone with a laptop and a toll free number can claim the title of resume writer. But the proof of legitimacy is in long-term consistency and getting clients into the interview room. To do so, and to do so consistently, requires analysis of the client situation as it relates to their collection of skills, experience, training and education. As such, every resume has its particular tactical and strategic attributes that are unique to their document.

    Make no mistake, great resume writers also staring at their screens for hours on end waiting for that inspiration to hit them. But that blank stare is usually within the context of building a strategy that will speak to the most number of readers within the client’s target audience. This is why it is so critical to research and know the audience and what peaks their interest. And great resume writers will always make this a top priority when developing their game plan.

    The idea is to achieve consistency for the client with regard to performance. When it comes to be random resume composed by either a novice or untrained professional, it is always possible to get one hit. Maybe two. After all, as they say, a broken clock is right twice a day, right? When great resume writers get their hands on your career documents, it then becomes not so much a Russian Roulette scenario, as it does a consistent stream of interview requests for positions of quality that will be high on your target list. What’s more, is that well-conceived resumes tend  improve your initial offer from companies seeking to hire you. And isn’t that the goal of the exercise? The reason is that you initiate the relationship with the perception of being the best available in comparison to the competition. You are starting off with a higher degree of clout!

    When doing research for great resume writers, have a conversation. Get into their heads with regard to how they plan to approach your project. Perhaps some questions as to why your particular resume writing project would be different for someone with a similar background. Listen for the nuance. Listen for the attention to detail. Listen for the emphasis on customization. If you do not get a sense of this during your conversation, in your search for great resume writers should continue.

  • resume tipResume tip: Ask most any professional resume writer and they will tell you, the more targeted your resume is for the goal, the more likely you are to win the interview. But in real life, most people do not want to limit their options. After all, when the mortgage and car note needs to be paid, income becomes more important than “best match”. So when you decide to have your resume have and targeting multiple positions, it is not necessarily impossible. But there are a few guidelines you should adhere to and a few strategies you should put into place.

    Resume Tip #1: Ensure Your Job Targets Do Not Clash

    Would you want to sit through a movie about an Elizabethan poet locked in an intergalactic space battle with river dancing troupe planning a road trip to a city full of zombies. (Wait, I may actually want to watch that! Bad example.) What you have to remember is that the person reading your resume he was like someone watching a movie or reading a book. If the subject matter bounces around too much, you will lose them. These professionals are looking for someone who appears to be a match not only for the position in question, but in career path. If you attempt to blend targets that do not use similar skill sets and knowledge base, it will cause your reader to scratch their heads. You will come across as unfocused, ruining your chance for further consideration.

    Resume Tip #2: Watch The Use Of Industry-Specific Language

    Usually, when a job seeker is looking to remain open to several opportunities, they are considering different Industries as well. If your old resume contained a good deal of Industry specific verbiage, you will want to identify every opportunity to it pull back. When the language is heavy on a specific industry, you run the risk of your reader seeing you only in that light. So, if you have been a pharmaceutical sales professional in the past, but you would like to keep your options open for a non-healthcare account manager position, keep the resume content focused on the skill set. Outside of the pharmaceutical industry, most have no idea what a formulary is, so no need giving them that level of detail.

    Resume Tip #3: Stay Away From the Broad Brushstrokes

    When trying to appeal to the widest audience, it gets very tempting to go into soliloquies on soft skills that, quite honestly, hiring managers don’t care about. When your resume is littered with references to teamwork, multitasking and unsubstantiated leadership, this becomes a snore fest for the reader. Mixing and blending relevant core strength for more than one position is not necessarily an easy thing, but it is possible. And if you wish to be taken seriously for any of these goals, you need to take the time to do this right. Look for common elements in the positions you are seeking and focus the resume writing there. But again, ensure that it is the hard stuff, so to speak. The fluff Style entries may sound good to your friends who are proving it for you, but hiring managers that see dozens of resumes daily won’t reward you for it.

  • Resume writingresume help can truly test one’s patience. At least if you are doing it right. Many professionals approach writing their resumes with rigid and set guidelines that causes them to attempt to fit their situation into whatever construct they have been taught. One of these areas include being as detailed as possible with regard to duties, projects and other areas of your experience and qualifications. Well, good specifics in your resume does not always benefit you, and drilling down can occasionally work against your goal. Here are a few scenarios where keeping the information high level can be more of a benefit.

    Resume Help Tip #1: Building Resume for Positions Outside of Industry Experience

    In a scenario where your resume only gets 10 seconds or so to impress the reader, you will want to be certain that the information absorbed in that period of time is as relevant as possible. If you are applying for positions where you are skill set may be relevant, but the industry where you applied your trade is not, then think twice about diving into the industry speak. For example, let’s say you have had a successful career as an insurance sales executive. But now, you are looking to make a move into health care equipment sales. In developing your resume, you will not want to burden your reader with language and metrics that are specific to the automobile industry. First, it takes your reader down a rabbit hole that will not aid in the decision making yes. Second, with such a short period of time to establish one’s image in the eye of the reader, you don’t want them viewing you as a fish out of water. In this example, you will want your resume to focus more on your ability to move inventory and build relationships. After all, regardless of the industry, these are qualities that any successful sales professional will need. Of course, there will be instances where you will need to include industry specifics in order to properly keep the information in its proper context. Just be sure to examine whether or not this is the case. The last thing you want is a distracted reader.

    Resume Help Tip #2: Older Positions When Page Real Estate Is Limited

    If you have had a successful 15 year career, there can be an awful lot to say. But in any resume, you must examine risk vs reward when considering what information to include. A position that was held 15 years ago that is either not relevant to the reader’s needs, or perhaps is relevant, but does not add anything that the more recent positions don’t already add, can be trimmed to save space. In this scenario, you have several options. Perhaps there are some strong highlights or impressive special projects performed in this position. Without going into the details of the daily duties, you can include a few of these. Perhaps you are near the desired two-page limit. If the rest of the resume is impressive enough details and notables, you can perhaps stripped disposition down to the bare essentials of job title, employer, location and date range. In fact, many times, going back only 10 years is acceptable, meaning such a position can be eliminated altogether. Condensing your resume can be tricky, but it can be done. can be tricky, but it can be done.

    Resume Help Tip #3: Developing a Networking Resume

    Not every resume is written for the purpose of landing a job or a promotion. Sometimes, a resume can have the goal of just introducing one’s self and starting a relationship. Beez networking resumes are not supposed to be very long or detailed. They should just provide a one-page skeletal outline of your experiences and qualifications. Its purpose is to give its reader simply a high level overview of you as a professional. In this situation, the reader is not looking to see “how the sausage is made”, so to speak.  In a networking resume, all of the job descriptions and or highlights may be stripped from under the positions held. Perhaps you can consider including an accomplishment or highlights section to communicate some of your stronger contributions. But this is a case where detail is not the order of the day.

    Remember, a good resume is a fluid resume. This means that the document should adapt to its situation. Some readers need more information than others. Be sure that before you submit your resume,  you consider the environment and adapt it accordingly.

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