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  • resume targeting

    To achieve consistency in securing interviews, one cannot overstate the value of resume targeting to bettering your results. The purpose of the exercise is not to “generate a document, it is to ensure employers easily see where your value matches their needs. Your resume should adhere to the same philosophy your clothing does:

    “Dress the resume for the jobs you want, not the jobs you’ve had.”

    Below are some tips in targeting your resume that can quickly improve that interview response rate.

    Focus Your Executive Profile on Why You Can Step Up to the Next Level

    This is usually missed opportunity by most when it comes to proper resume targeting. This is because most job seekers don’t treat it as seriously as they should. Forget all the self-congratulatory fluff that doesn’t really say anything substantive. This is where you can communicate why you are ready for the next move. But fluff-n-fold content won’t get it. You want targeted resume content here that paints a picture of “why you and not them”. Be sure to gauge the qualities the employer values the most. Does the position seek a quality leader? Perhaps a task master? How about a master networking specialist or relationship builder. Seek to understand what the employer values most, and give it to them!

    Shape Your Job Description Based on Established Hot Buttons

    It may be true that you have worn many hats at the last job, but you can best believe that employer doesn’t care. There are certain experiences they will value over others. It is these duties and highlights on which you need to focus. Don’t overdo it when it comes to the day-to-day stuff. Keep it relevant and keep it compact. Where you differentiate yourself is with your highlights and contributions. After all, the employer wants to hire someone who makes a difference. But even when it comes to highlights, if you have a ton you can include, keep it to those that will justify your transition into the new role.

    Use The Roadmap: Posted Job Description

    While they all may may be written with extensive detail, employer job descriptions more or less tell you exactly where the resume’s focus should be. Think of it as getting into a car for a road trip. You have a better chance of getting to the destination if you know where you are going and the route. Most job descriptions will detail the position’s duties, followed by the employer’s qualifications requirements. This is a goldmine for guiding you on isolating the concepts for inclusion. It also does not hurt to research additional job descriptions similar to the position or positions to which you are applying. No one job description gives you every single qualification or duty expected. This is a good strategy for getting additional resume targeting content that is not included in the job posting of the targeted employer. 

    Overall, proper resume targeting it is a bit of an art form. But when done properly, you can be sure that your resume will strike a chord with its recipient. They will have a better chance of seeing their ideal employee in you. And isn’t that the ultimate goal?

  • great resume writersIf you have used resume writers in the past, one thing that I am sure you can attest to is that great resume writers do not grow on trees. Sure, anyone with a laptop and a toll free number can claim the title of resume writer. But the proof of legitimacy is in long-term consistency and getting clients into the interview room. To do so, and to do so consistently, requires analysis of the client situation as it relates to their collection of skills, experience, training and education. As such, every resume has its particular tactical and strategic attributes that are unique to their document.

    Make no mistake, great resume writers also staring at their screens for hours on end waiting for that inspiration to hit them. But that blank stare is usually within the context of building a strategy that will speak to the most number of readers within the client’s target audience. This is why it is so critical to research and know the audience and what peaks their interest. And great resume writers will always make this a top priority when developing their game plan.

    The idea is to achieve consistency for the client with regard to performance. When it comes to be random resume composed by either a novice or untrained professional, it is always possible to get one hit. Maybe two. After all, as they say, a broken clock is right twice a day, right? When great resume writers get their hands on your career documents, it then becomes not so much a Russian Roulette scenario, as it does a consistent stream of interview requests for positions of quality that will be high on your target list. What’s more, is that well-conceived resumes tend  improve your initial offer from companies seeking to hire you. And isn’t that the goal of the exercise? The reason is that you initiate the relationship with the perception of being the best available in comparison to the competition. You are starting off with a higher degree of clout!

    When doing research for great resume writers, have a conversation. Get into their heads with regard to how they plan to approach your project. Perhaps some questions as to why your particular resume writing project would be different for someone with a similar background. Listen for the nuance. Listen for the attention to detail. Listen for the emphasis on customization. If you do not get a sense of this during your conversation, in your search for great resume writers should continue.

  • resume tipResume tip: Ask most any professional resume writer and they will tell you, the more targeted your resume is for the goal, the more likely you are to win the interview. But in real life, most people do not want to limit their options. After all, when the mortgage and car note needs to be paid, income becomes more important than “best match”. So when you decide to have your resume have and targeting multiple positions, it is not necessarily impossible. But there are a few guidelines you should adhere to and a few strategies you should put into place.

    Resume Tip #1: Ensure Your Job Targets Do Not Clash

    Would you want to sit through a movie about an Elizabethan poet locked in an intergalactic space battle with river dancing troupe planning a road trip to a city full of zombies. (Wait, I may actually want to watch that! Bad example.) What you have to remember is that the person reading your resume he was like someone watching a movie or reading a book. If the subject matter bounces around too much, you will lose them. These professionals are looking for someone who appears to be a match not only for the position in question, but in career path. If you attempt to blend targets that do not use similar skill sets and knowledge base, it will cause your reader to scratch their heads. You will come across as unfocused, ruining your chance for further consideration.

    Resume Tip #2: Watch The Use Of Industry-Specific Language

    Usually, when a job seeker is looking to remain open to several opportunities, they are considering different Industries as well. If your old resume contained a good deal of Industry specific verbiage, you will want to identify every opportunity to it pull back. When the language is heavy on a specific industry, you run the risk of your reader seeing you only in that light. So, if you have been a pharmaceutical sales professional in the past, but you would like to keep your options open for a non-healthcare account manager position, keep the resume content focused on the skill set. Outside of the pharmaceutical industry, most have no idea what a formulary is, so no need giving them that level of detail.

    Resume Tip #3: Stay Away From the Broad Brushstrokes

    When trying to appeal to the widest audience, it gets very tempting to go into soliloquies on soft skills that, quite honestly, hiring managers don’t care about. When your resume is littered with references to teamwork, multitasking and unsubstantiated leadership, this becomes a snore fest for the reader. Mixing and blending relevant core strength for more than one position is not necessarily an easy thing, but it is possible. And if you wish to be taken seriously for any of these goals, you need to take the time to do this right. Look for common elements in the positions you are seeking and focus the resume writing there. But again, ensure that it is the hard stuff, so to speak. The fluff Style entries may sound good to your friends who are proving it for you, but hiring managers that see dozens of resumes daily won’t reward you for it.

  • Resume writingresume help can truly test one’s patience. At least if you are doing it right. Many professionals approach writing their resumes with rigid and set guidelines that causes them to attempt to fit their situation into whatever construct they have been taught. One of these areas include being as detailed as possible with regard to duties, projects and other areas of your experience and qualifications. Well, good specifics in your resume does not always benefit you, and drilling down can occasionally work against your goal. Here are a few scenarios where keeping the information high level can be more of a benefit.

    Resume Help Tip #1: Building Resume for Positions Outside of Industry Experience

    In a scenario where your resume only gets 10 seconds or so to impress the reader, you will want to be certain that the information absorbed in that period of time is as relevant as possible. If you are applying for positions where you are skill set may be relevant, but the industry where you applied your trade is not, then think twice about diving into the industry speak. For example, let’s say you have had a successful career as an insurance sales executive. But now, you are looking to make a move into health care equipment sales. In developing your resume, you will not want to burden your reader with language and metrics that are specific to the automobile industry. First, it takes your reader down a rabbit hole that will not aid in the decision making yes. Second, with such a short period of time to establish one’s image in the eye of the reader, you don’t want them viewing you as a fish out of water. In this example, you will want your resume to focus more on your ability to move inventory and build relationships. After all, regardless of the industry, these are qualities that any successful sales professional will need. Of course, there will be instances where you will need to include industry specifics in order to properly keep the information in its proper context. Just be sure to examine whether or not this is the case. The last thing you want is a distracted reader.

    Resume Help Tip #2: Older Positions When Page Real Estate Is Limited

    If you have had a successful 15 year career, there can be an awful lot to say. But in any resume, you must examine risk vs reward when considering what information to include. A position that was held 15 years ago that is either not relevant to the reader’s needs, or perhaps is relevant, but does not add anything that the more recent positions don’t already add, can be trimmed to save space. In this scenario, you have several options. Perhaps there are some strong highlights or impressive special projects performed in this position. Without going into the details of the daily duties, you can include a few of these. Perhaps you are near the desired two-page limit. If the rest of the resume is impressive enough details and notables, you can perhaps stripped disposition down to the bare essentials of job title, employer, location and date range. In fact, many times, going back only 10 years is acceptable, meaning such a position can be eliminated altogether. Condensing your resume can be tricky, but it can be done. can be tricky, but it can be done.

    Resume Help Tip #3: Developing a Networking Resume

    Not every resume is written for the purpose of landing a job or a promotion. Sometimes, a resume can have the goal of just introducing one’s self and starting a relationship. Beez networking resumes are not supposed to be very long or detailed. They should just provide a one-page skeletal outline of your experiences and qualifications. Its purpose is to give its reader simply a high level overview of you as a professional. In this situation, the reader is not looking to see “how the sausage is made”, so to speak.  In a networking resume, all of the job descriptions and or highlights may be stripped from under the positions held. Perhaps you can consider including an accomplishment or highlights section to communicate some of your stronger contributions. But this is a case where detail is not the order of the day.

    Remember, a good resume is a fluid resume. This means that the document should adapt to its situation. Some readers need more information than others. Be sure that before you submit your resume,  you consider the environment and adapt it accordingly.

  • communicating clearlyIf you have ever dealt with a person within your professional (or personal) sphere who doesn’t value communicating clearly and seems to be a master of vagueness, then you understand how frustrating it can be to accomplish anything when they are involved. You can’t pin them down on meeting days/times, agendas, project action items or end goals. Conversations sometimes take longer than they should because the word choice leads you to think you are discussing one subject when actually there is a completely different conversation happening.

    If you are in a position of responsibility, it is imperative that you parse your words carefully, because things begin to happen and dominoes begin to fall when you communicate. For example, if you have a firm date for needing a report from a subordinate, don’t ask for that report in an open-ended fashion. Give them a clear date and time by which they should have it ready for you. If you need extra time to review the report prior to sending it up the chain, adjust the due date accordingly to account for it. If you need for the report to contain specific information, don’t assume this will be known. Give your employee a hit list of items that must be addressed to meet your needs.

    But communication issues aren’t just on the managerial side. If you are looking to move up the ladder, you need to make certain your communications stay on task. Remember that if management is doing their jobs properly, they have several irons in the fire and rarely have time for lengthy chatter that ties up their time. If you have 30 seconds of information to communicate, it shouldn’t be stretched out to 3 minutes because of elaborate hyperbole and injection of emotional descriptions that cloud the real message. Be direct, provide color and background as needed, and get to the point. If you are on the management track, your bosses are paying attention to this type of thing to determine your ability to efficiently communicate and lead others.

    Erroneous Communications have started/lost wars and ended relationships. Protect your professional reputation by practicing precision and time-sensitive communication. It will be one of the lynch pins of your advancement.

  • resume writer resume on a dateA good date follows some very basic common principles, even if the strategy is unique to the person. A good resume will follow some of the same principles. Think about it, you are usually trying to impress someone who may have multiple options to convince them the two of you are a fit. But just like a date, a resume can go wrong on a number of levels. Here are five areas that resumes and dating have in common:

    Resume Date Strategy #1: Wow Them Visually Before They Even Communicate

    When dating, we all know that it is all about the entrance. What we see, even before we begin to converse, has a huge effect on your initial perception of the type of time you will have. If you are waiting for your date in a 5-star restaurant and they enter wearing sweatpants and a baseball cap turned backwards, that date likely ends before it begins, right?

    A good resume writer will set a tone right away, before the reader even sees the name at the top of the page. Using proper design, layout and spacing, your reader is more likely to go into the reading of your resume with a positive attitude. This already puts you ahead of the hundreds of others who just believe that the “stuff they want to say” is the only thing that is important.

    Resume Date Strategy #2: Keep It Interesting and Make It About Them, Not You

    Guys, your date doesn’t want to hear about every single bodybuilding exercise you have ever done and how the ladies love you. Ladies, the gentlemen don’t want to hear about your fight with your girlfriend and each and every pair of shoes that you own. If you are going to impress your date, it means discussing things that engage and interests them.

    When your certified resume writer is building an effective document, the goal is to always address the needs of the employer, and not drone on about what the client is looking for to further THEIR career. This is one of the primary reasons objectives fell out of favor in professional resume writing. It focused too much on “me, me, me”. Employers go into a hiring process looking to solve a certain number of problems. A good resume writer will communicate that you ARE that solution.

    Resume Date Strategy #3: A Little Mystery is a Good Thing

    On the dating scene, nothing keeps the blood pumping and heart fluttering like a little mystery in a relationship, right? During that first interaction, a holding a little information back seems to make the other person desire to seek you out to see what is behind the curtain. Hey, it worked for Cinderella, didn’t it?

    Well, a well-crafted resume will also “drop a glass slipper” for the prince to pine over. Good resume writers don’t prepare all-inclusive tell-all books that chronicle everything you have ever done. The goal of a resume is to secure the interview. It is in the interview where the sale is made and the relationship begins to take formal shape. With limited page real estate in which to work, good resume writers focus on highlights that tell hiring managers “yes, you’ll want to talk to me to find out more about what I can do for you”.

    Leave ‘em wanting a little more!

    Resume Date Strategy #4: Mind Your Manners

    Fellas, most ladies won’t be considering a second date with you if you chew with your mouth open, or talk and chew at the same time. Ladies, there is little chance of that guy calling you for a second date if you if you badger and insist on being overbearing with your server. How you conduct yourself with regard to your date (and others) will always play a role in whether there is another meet-up between parties.

    A “rude” resume is one that does not account for the reader’s time, ability to process information and natural human frailties. A good resume writer takes the time an care to ensure:

    • There is plenty of white space in your documents
    • Content is presented in digestible chunks, including the elimination of lengthy blocks of content.
    • You are not “talking down” to your reader with overly complicated prose.
    • Your reader is presented with information in its proper context, not in a vacuum.
    • The correct mix of text bold and italics to highlight points, without overdoing it.

    A good resume is “polite” when it is developed using visual strategies that helps its reader navigate the resume with ease. The document should convey the important concepts right away without dominating the reader’s time by making them search for it. An effective resume is a reader-friendly resume.

    Resume Date Strategy #4: Ask for the 2nd Date!

    So, you and your date are grooving! The conversation is lively, the food was delicious and the entertainment fabulous. Seems like a magical night destined for a repeat in the near future. But guess what? You parted without letting her know how much you enjoyed the date, and you waited around passively to hear whether or not she was interested. Because of this, when you finally did call, she was out with someone else.

    A good cover letter will not only provide a good “subjective” backdrop to a primarily “objective” resume, it will conclude my actively asking for the interview. This conveys confidence and the ability to directly pursue the desired goal. There is no reward for being passive. Not in the job search or anywhere else in life.

    Fortune favors the bold, people!

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