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  • linkedin profileHopefully, you have already read through the first two installments LinkedIn profile improvement and optimization recommendations. Now, let’s wrap it up in a nice bow so that you can put it over the top.

    LinkedIn Profile: Unique Presentation for Optimal Effect

    If there is one overall weakness to the LinkedIn platform, it is the lack of built-in formatting options to help with the visual presentation of your profile to your connections and page visitors. But that should not stop you from creating uniquely designed profile with accents that help to differentiate you from your competition. While the LinkedIn platform does not offer symbol and bullet options native to its system, there are some that you can manually include within your content that will help to make your profile easier on the eyes and easier to navigate.

    Make New Connections

    Okay, so now you have a well-developed profile that is content-rich and attractive. But what difference does it make if there is no one to see it? Building an impressive LinkedIn profile and not making connections is like getting dressed up in your best power suit to sit on the couch instead of going to a meet-and-greet. Look for and make strategic connections that can be of benefit to you in the future. Did you know that your connection makeup can affect the search strength of your LinkedIn profile?

    LinkedIn Profile: Join Groups to Stay Connected

    LinkedIn is not only good for building strategic connections with those who can help you to advance your career. It is also a great way to keep your ear to the ground on information that can help with the same. The best way to get access to like-minded professionals in live conversations about specific points of interest that can add to your knowledge base is to join groups aligned with those interest.

    I know, I know, who has time to check in on every group to get the latest on subjects being discussed? Well, you can adjust your settings within the group so that you receive updates on the latest chatter. Have an email notification arrive once per day, or make it once per week (my preference).

    Additionally, you can use groups to share information of value to the community. After all, if you’re receiving quality input from the community, you should contribute where possible, right? Not to mention you begin begin to establish yourself as a subject matter expert in your field. And that has real value, people.

  • job searchIts dangerous when one’s technology grows faster than he ability to responsibly manage it responsibly. No, I am not talking about nuclear warheads or automatic weapons. I am talking about the almost instantaneous proliferation of social media into our mainstream existence, and how it affects your job search and can be keeping you unemployed.

    Don’t get me wrong. Social media has provided us with some extraordinary capabilities that we did not have in the past. In the 21st century, you can send a kid off to college and communicate as though they in the next room. Small businesses can reach large numbers of potential customers through engagement.

    But as I peruse some folks’ social media profiles, I can only hope they are self-employed or work for family. Because with some of the content in these profiles, they are making themselves unhirable and ruining their job search.

    (Hey, before anyone lights into me, this isn’t about the “should-or-shouldn’ts”, its about the “is-or-isn’ts”)

    Social media communication is like talking in public where the room is bugged. And hiring managers are in another room with a listening device. Before you hit “post”, pretend a potential employer is standing over your shoulder. If you’re good with what they can hear and see, then by all means go for it!

    Now, before you all go patting yourself on the back about your privacy settings protecting you during your job search, perhaps you should read this:

    https://storify.com/sarahhazell829/are-my-privacy-settings-really-private

    Let me be clear, I am personally all for people being able to say and post anything they want to on their social media accounts. Your account, your business. But when one does, one should just be able to accept the fallout, whatever it may be. And that includes hurting their job search by creating a negative perception with employers.

    There is a lot of debate (and some litigation) going on as to whether it is right or wrong for an employer to use social media in their hiring decisions. But if you are looking for employment TODAY and your rent is due TOMORROW, one needs to consider the impact of their posts as the hiring environment currently exists, whether or not one agrees with the merits of it. As they say:

    “Freedom of speech is not freedom of the consequences OF that speech”

    Now, let me get back to this cat video.

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