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  • pharmaceutical sales resumeMake Your Pharmaceutical Sales Resume Instantly Powerful

    With the baby boomers entering old age, healthcare related fields are becoming more and more attractive to those looking to select career paths. The field of pharmaceutical sales falls right in line with this trend. In fact, revenue generated worldwide from pharmaceutical sales reached almost $1 trillion, with the continent of North America producing the largest share (40%). Even in a market that is performed well, you stand a better chance at securing employment through the preparation of a well-targeted pharmaceutical sales resume. Below are the top 4 concepts to include in your resume to give you the best chance of landing an interview.

    Territory Management Skills

    If you are in the business of marketing pharmaceuticals, you likely are responsible for the management and growth of a specific territory. If your pharmaceutical sales resume doesn’t show the ability to grow your territory, you will have a hard time getting a pharmaceutical industry hiring manager to give you a chance to market their products. A good territory manager will have a realistic view of their customers and their associated profiles. They will also demonstrate the ability to expand the customer base within that territory. A good pharmaceutical sales resume will communicate tangible and documented territory expansion metrics (either via percentages or dollar amounts). Let’s face it, hiring managers want sales professionals who know how to dig up new business and grow the bottom line. Be sure your resume says this at a glance.

    Therapeutics Experience

    If you are new to the pharmaceutical sales game, then you may not have much to communicate here. However, if you are a veteran of the industry, you can communicate additional marketability if you bring experience in the marketing of different therapeutics. (Note: therapeutics refers to the use of drugs and methods of administration in the treatment of disease) If you have experience in marketing treatments in the areas of cardiology, pulmonology, neurology or endocrinology, be sure to say so. Don’t trust your reader to get this by osmosis. A good pharmaceutical sales resume will put this out front so that it is not missed.

    Medical Terminology Knowledge

    It just makes more sense that you will have a better time selling tools to a mechanic if you can talk timing belts and transmissions with a mechanic. So it only makes sense that if you have to call on physicians, you will have a much easier time establishing trust if you have are able to speak their language. If you bring a mastery medical terminology to the table, that pharmaceutical sales resume has a much better chance of making it to the final decision maker. But try not only to mention your knowledge of it, sprinkle some of it organically throughout the resume (However, don’t force it, or any other concept). Like any other regular sales related relationship, much of it will be based upon trust. And it is easier to build trust when you speak the same language, right? This actually correlates with our next quality to communicate.

    Relationship Development Skills

    Anyone who has been in sales for any significant length of time can tell you that the long game is not about one sale. It is about building a solid and trust-laden relationship that results in a continuous pipeline of sales over time, along with colleague referrals. A good pharmaceutical sales resume will demonstrate your ability to forge meaningful and profitable relationships that create consistent revenue and open up opportunities to market products and services to new potential customers.

    Negotiation and Sales Closing Skills

    No sales professional (in any industry) is worth bringing aboard if they do not know how to “close the deal”. Powerful negotiation skills and closing strategy knowledge are a must in bringing your targeted medical professionals to the “yes” that you are seeking from them. In your resume, be sure you communicate any instances where you won over customers to launch a new relationship or make a big sale. Perhaps your efforts helped to land a high-profile client that would be an eye-opener to your resume’s reader. Anyone can make a sales pitch, but only the best know how to navigate the no’s to get to the “yes”. If this is a strength, be sure your reader picks this up with no effort on their part.

    A good resume will quickly demonstrate targeted value in under 10 seconds. It will be easy to navigate and communicate relevance with minimal effort expended by the reader. Follow these guidelines and your pharmaceutical sales resume will have the phone ringing in no time.

  • resume writer editing

    So you just finished laying out all of your exquisite resume content and feeling really good. But you notice that when you scroll to the bottom of the page, the resume is a few lines into a third page. Bummer, right? After all, many hiring managers and recruiters have openly admitted tossing resumes exceeding two pages due to a lack of time to review.

    But getting your new resume back to two pages may not be as difficult as you might think. Before you proceed to gut the resume of valuable content  (and it better be valuable content in there, ya hear?), look for opportunities to buy back space using these quick-hitting tactics to reduce resume length.

    #1. Eliminate One-Word Lines

    The average person doesn’t think about it. But those sentences, bullets and paragraphs that hang over to the next line by one or two lines can artificially stretch your document. Review all entries within the resume to see where you rephrase those sentences or paragraphs in a way to pull that stray content up. If you are like most, there are at least 3 to 5 such lines present after you finish your initial resume draft. This can go a long way to reduce your resume length and eliminate much of the problem.

    #2. Don’t Overdo It On The Margins

    Conventional resume writing strategy says you want to maximize your use of white space within the resume. While this is true, like anything else, you can go too far. MS Word documents usually default to 1″ margins on the tip and bottom, and 1.25″ margins in the left and right. To reduce resume length, you can safely shrink these down to 0.5″ in most cases and be just fine. Over two pages,  this over can often buy 4 or 5 lines.

    #3. Consider Strategically Shrinking Blank Line Spacing

    Again, white space is something the resume needs. But when it comes to condensing that great content of yours down to two pages, there is gold inside of those blank lines within your resume. Why not take advantage of it? Now, the goal here is trim just a tad bit of vertical spacing off of each blank line equally throughout the resume so that it isn’t noticeable. Cutting 5 blank lines by 20% will net you a full line of text. I recommend using the line spacing feature within MS Word to execute this and reduce resume length. Some people just change the font size within the line to achieve the same results.

    #4. Slightly Reduce the Font Size

    Most MS Word documents default to a 10 pt. font size. But the minimum acceptable font size for most of the readily used fonts for resume writing is either 9 pt. or 9.5 pt. This small change in the resume across the board on your base line content can do wonders for pulling up that stray information, bringing your resume back into compliance with the two-page goal.

    #5. Rework Your Resume Formatting

    Many of us learn one or two ways to write a resume and that is it. Depending upon the lesson you learned, it is possible you picked up some formatting habits that don’t necessarily maximize the use of available horizontal space. If your resume is experiencing that third page leak, examine the way you set the resume up to see where you can reduce resume length and better use that space.

    Using three lines for your resume’s position headers? Why not change that to one line? If you are using two columns to populate a core competencies section, there may be a way to use three columns, thereby cutting one or two lines from the section. Also, those “all bullet point” formats are notorious for sucking up that vertical space due to inefficient use of each line. Consider changing the Resume’ information organization to a combination paragraph/bullet format to better use the page space.

  • construction superintendent resumeThe job of a construction superintendent or construction manager is a multifaceted one. It ranges from overseeing daily operations and managing schedules to controlling labor/materials cost and ensuring site safety. While maintaining a consistent presence at the building site, a construction superintendent can address all issues as they arise. You can say they serve as an on-site leader and business administrator for the project. When putting together a construction superintendent resume to apply for vacancies, there are key concepts you should address to communicate your ability to get the job done. You want to convey the core skill set mix that will convince hiring managers you are worth additional consideration. Here are four of the most critical concepts to communicate for a construction superintendent resume.

    Ability to Work with Other Professionals and Trades

    With a constant onsite presence throughout the construction project, a superintendent works and consults with project contributors at all levels. Your construction superintendent resume should reflect the impact of your interaction with architects and engineers, as well as stonemasons, electricians and carpenters. A construction superintendent should be able to get with an architect and read blueprints, then discuss measuring, cutting, bending and threading pipes with the plumber. This tells your reader that you speak the language of all involved and can intelligibly address problems at all levels of the project. Highlight instances where you collaborated with these professionals to help resolve a critical problem within their sphere of responsibility.

    Documentation and Administration

    Ensuring that the construction project adheres to prevailing codes and regulations is an important part of the construction superintendent’s overall job. From purchase orders, construction contracts and payroll records to bid documents, RFIs and change order logs, you’ll find a host of documentation for which the construction superintendent has accountability. A good construction superintendent resume will show your ability to complete, amend, track and submit these documents and others to ensure the construction project is up to code. This keeps the overall project on schedule and within budget targets.

    Subcontractor Selection and Coordination

    A construction superintendent’s reputation is only going to be as good as the trades and subcontractors that represent them. As such, the ability to hire and supervise a quality team of contractors is very important to the success of any project. Subcontractors who delay a project can cost the project owners thousands of dollars in lost time and delayed work by other personnel. Be sure that your construction superintendent resume communicates your skill in consistently putting together strong teams of trade professionals. Also, if you have an impressive on-time and under-budget completion history, convey that on your resume as well. This indirectly speaks to your ability to expertly manage your trade and professional team.

    Building/Safety Codes and Other Regulations

    If there is one thing construction professionals know, it is that there are numerous federal and state codes and regulations to adhere to during the construction process, along with permits that need to be maintained. These cover areas that include fire safety, ventilation, accessibility, green building, structural design, materials, acoustics and others. When putting together your construction superintendent resume, point out knowledge of federal and state regulations involving construction sites. Do you have any certifications such as a Construction Management Certificate that would indirectly communicate core knowledge in areas such as contracts, insurance, HVAC planning and green design? How about familiarity with ASTM Construction Standards or OS&H? Be sure your reader sees these on the resume.

    Any good resume is going to speak directly to the needs of the reader. A well written construction superintendent resume not only provides your background and history, but it addresses the primary concerns of the hiring authority with respect to your ability to do the job at hand. Of course, the smart money is always on allowing the best qualified professionals to do the job. So if you are in need of a resume writer, be sure to conduct research to ensure they are certified and have the qualifications to provide you with a stellar document that will get you into the interview door.

  • handdocumentAs a resume writer, there are many concerns I hear from clients regarding how their resume should be structured. After all, everyone wants a finished product that maximizes their chances for interview consistency, right. We get advice from all areas: friends, family members, hiring managers we know, etc. But what happens when a recruiter offers you advice as to how your resume should be formatted? Or chimes in on which content is relevant and which isn’t?

     

    Because a recruiter is someone whose job it is to connect applicants with available job openings, their opinion will carry more weight when it comes to your resume. One thing you need to remember about recruiters is that they technically work for the companies and employers who hire the applicants. Some recruiters deal with a core group of employers. As such, some recruiters get accustomed to working with resumes that work best for their clients. The problem is that sometimes when offering advice to others, they communicate to those they are advising what they know for their own situations. At times they neglect to take into account how you might be conducting your search. Now, this is not always the case, but I have found that this does occur every now and again.

     

    Let’s consider the situation. When a recruiter forwards your resume to the hiring authority, it has already been pre-screened to weed out unqualified and higher risk candidates. As such, what the hiring authorities usually like to see are more detail since they will have fewer resume to go through. The issue is that sometimes the recruiter advises the job seeker to do the same. But at times, this doesn’t take into account a more traditional job search that finds the resume  as one among hundreds of others.

    Whenever you approach a recruiter for advice on your resume, be sure you ask them to consider your entire search strategy, not just whether or not you are working with someone with their skill set. Recruiters, like the rest of us, tend to look at things from our own perspective if not prompted to do otherwise. But all in all, a good recruiter’s input can be valuable in finding out how employers think.

  • Oops!In our previous installment , we went over the first three of six resume killer items that can significantly reduce your interview frequency. Many assume the content alone carries the day with your resume. The fact is that nothing can be farther from the truth. Just as with verbal communication, there are many factors that affect how your message is received. One’s resume is no different.

    As I mentioned in the previous post, my wife is a huge fan of the show Big Bang Theory. They name their episodes like scientific theories and postulates. As a joke, I decided to do the same for the resume errors. I hope you enjoy.

     

    Resume Killer #4: The “Duplication Complication” (Identical content in separate job descriptions)

    Your last two positions had the same job title and same job descriptions. So, when preparing your resume, it only makes sense to simply copy and paste the content from the first entry to populate the second one, correct? Well, not so fast. Duplicate content is one of our resume killer culprits.

    There are two good reasons we do not want to use a resume killer such as word-for-word duplicate content in position descriptions:

    • Most readers of resumes do so begrudgingly. Like most of us, these people are distracted, working multiple projects and manage other employees who need attention. The last thing we want to do is bore them to death by giving them the exact same thing they just read.
    • You lose the opportunity to restate the description in a way that would allow the use of different keywords. When you duplicate the content, you cheat yourself of the chance go at the applicant tracking system (ATS) from a different angle.

    Keep the content of your resume fresh and interesting. You can even consider trimming the content a bit so that it does not duplicate the concepts. But whatever you do, avoid 100% position duplication within your resume at all times.

     

    Resume Killer #5: The “Gramps Effect” (Dates Exposing Advanced Age)

    In case you were unaware, ageism is all too real in the job market. Older candidates are finding it difficult to get a fair shot at good positions because the assumption is that:

    • As an older person, they will be resistant to change and not understand the newer technologies
    • Their salary requirements will be more than what the employer wants to pay
    • Their health benefits will be too expensive to maintain.

    So, if you are a 55+ job seeker, trumpet this fact before you have even been in the building to state your case for employment is a potential resume killer. I usually recommend to older clients to remove graduation dates that are past 18-20 years. With most people graduating between 22-25 years of age, it is a simple math exercise for the reader to figure out the applicant is at least middle aged.

    When it comes to professional experience, we usually want to take a similar approach by not giving the reader work experience that spans 25 years. While every situation is unique, I usually go into into a project wanting to keep the chronology to 10-15 years to stay away from this resume killer. Not only is this likely to be the most relevant content, but it can disguise the fact that this may only be 50% of your working dossier.

    Of course, once you show up for the interview, the hiring authority can obviously pick up on your age. But you now have an audience where you can convince them of just how narrow-minded this thinking is. Dazzle them with your energy and knowledge of the latest and greatest in your industry. You’re thus avoided a major resume killer!

     

    Resume Killer #6: The “Sardine Can Conundrum” (Improper Content Spacing)

    I can tell you from experience that the last thing a tired-eyed reader wants to do is read a resume that is so crowded and stuffed with verbiage that your eyes glaze over. This is a more common occurrence than you think. The reason is that most people feel the need to tell their life story and erroneously think the content alone will carry the day. Cramming too much content into one page is definitely a resume killer.

    When you are looking to get the message across to a reader, you want to ensure that the entire environment is right for absorption. Would you believe that perhaps the most important factor in your reader’s comprehension of your message is the areas where characters do not appear? That’s right, the white space within a resume helps a reader rest their eyes. This aids in the comprehension of the next information block. Additionally, when executed strategically, variances in line spacing height can subconsciously communicate information groupings, helping the reader with navigation.

    I see many cases of job seekers cramming tons of info into one page simply because they have been told (erroneously, I might add) that that a resume can be no longer than one page. As I mentioned earlier, every situation is different, but there is no general rule that the document MUST be one page. The fact is, a well-spaced two-page document gets an overstuffed one page blur any day. You’ll find a nice article on whitespace by clicking here.

  • Your resume is competing against what can at times be 250 other resumes. As such, nuance issues within your resume can cost you. We like to call them resume killers. A surface level analysis of the raw numbers alone demonstrate that possessing qualifications alone won’t necessarily result in an interview. So what could it be that is tripping your resume up? Why the other guy’s application and not yours? Well, as resume writers, our value to our clients is in the nuance. Your raw content can be on point. Yet there can be some under-appreciated nuance resume killers that can be limiting your resume’s success.   In this two-part series, we cover some of those little-known resume killers that can be giving your process the blues. Now, my wife is a big fan of The Big Bang Theory. So in her honor, I tried to give each of these factors a catchy title similar to that show’s episode titles. (Yeah, it’s it’s a resume blog, but we still eat to have fun where we can, right?)

    The “Soft Skill Bombardment” (excessive use of superlatives in lieu of hard, relevant skills)

    Any recruiter or hiring manager will tell you that this is a major annoyance (this is my least favorite “resume killer” as well). This erroneous approach involves giving the reader a constant flow of undocumented soft skills that score zero points because, quite frankly, everyone thinks they have them. You tell me, out of 100 applicants, how many would claim NOT to have or be the following:

    • Hard working
    • Focused
    • Team player
    • Multi-tasker
    • Honest
    • Diligent

    The answer is ZERO! So if everyone claims it, how does it differentiate you on the resume? Well, it doesn’t! (Yep … resume killer!) In fact, if your resume is jam-packed with these, what it tells your reader is that you have no REAL skill set, qualifications or expertise to communicate. It does JUST THE OPPOSITE OF WHAT YOU INTENDED. HR managers and recruiters will immediately assume you have nothing real to say and “BAM”, trash can.

    The “Laundry List Debacle” (all bullet format)

    Somewhere along the way, it started to be taught that bullet points were a great way to quickly communicate information to the reader on a resume. And while this is true in a vacuum (or compared to an all-paragraph format) you don’t want a resume that is littered with them. This pretty much defeats the purpose of having them. If a reader with limited time and concentration glances a resume that is bulleted from top to bottom, nothing will stand out to them. The homogenous look and presentation then serves no purpose. A well designed resume with make strategic use of bullet points to highlight items they don’t want their reader to miss. When used sparingly, the bullet points stand out. They send a signal to the reader that “something significant is about to be read here”. When you only have 15 seconds to convince them to call you in for an interview over 90 other applicants, every second you save them in finding your strengths puts the chances in your favor.

    The “Run-on Turn-off”  (Lengthy Sentences)

    Have you ever write listening to someone who held a conversation for 10 minutes seemingly without ever taking a breath? Follow valve, isn’t it? Busy hiring managers and recruiters like receiving information in easily digestible bites. It takes less concentration and delivers the desired message all the same. The consensus seems to be that 15-20 words per sentence is optimal.   Microsoft Word is a very powerful piece of software. One of the tools includes a word and character count feature. This is a great tool for gauging how you are coming along in keeping your resume easy to digest and a pleasure to review. Monitor those sentence lengths to ensure your tired and worn out reader does not lose focus and concentration when reading your resume.   Stay tuned for part 2 of Little Known Resume Killers.

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