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  • When it comes to optimizing the performance of your resume, don’t let anyone fool you: “What you don’t know WILL hurt you.” Check off all the boxes to ensure the resume reaches decision makers and consistently secures interviews. (Trust me when I tell you that there are far more boxes to check than most job seekers are even aware exist) A stalled or stagnant job search usually scapegoats the economy, industry, and other factors, when the fact is a poorly designed resume is usually the culprit. Below are 5 major reasons your resume may not be cutting the mustard, so to speak.

    Your Resume Has No Summary Section (or it is Poorly Written)

    Remember going to the bookstore and deciding what book to buy? (I know in this Amazon world no one goes to the bookstore anymore, but bear with me) A major influence on whether you purchased a book or not was the description on the inside cover, right? When a hiring manager has dozens (or hundreds) of resumes to review, something needs to grab their attention.

    A well-written summary leading off your resume convinces your reader to go deeper. Research has shown a resume has anywhere between 7 to 15 seconds to impress. So obviously no one is reading the entire resume in that time frame. A quality executive summary (or profile) section skillfully encapsulates why you are ideal for the role. And it does so with strength and style. Ignore this important strategy at your own peril.

    You’re Missing Impact Content

    You are more than just a stale job description. Act like it! If your resume only communicates the basic duties you have performed, then you are missing true value you get by providing one. After all, wouldn’t every applicant with a similar background have resume that sounds exactly like yours if this was the way to go? A powerfully consistent resume differentiates you from your competition. Take the time to explore where you had positive impact for each employer. What special projects did you contribute to? What are your contributions to policies and procedures? How about measurable performance metrics? Anything that sets you apart from those with a similar background should appear in the document.

    Your Resume is Missing Rich Keywords

    Your resume does not only have to impress the human audience, but it needs to navigate the digital audience as well. 75% of large companies use applicant tracking systems (ATS), with that figure jumping to 99% of Fortune 500 companies. Want that resume to disappear into a black hole? Ignore the value of keywords in that resume and your wish will come true. ATS software scans your resume for high-value keywords to help hiring authorities trim that huge stack of resumes. Perform research on the most valuable words and phrases for the positions you seek. Keep it based in differentiating skill set and stay away from the broad soft skills that say nothing (hiring managers hate navigating this).

    Your Content is Difficult to Follow

    Pretend your submission is number 143 of 150 that your reader has to review. Now let us suppose the resume is structured in such a way that the hiring manager cannot tell where one position ends and the next one begins. Perhaps it is highly difficult to visually pick up on these things quickly. Not only that, the resume is littered with grammatical mistakes, run-on sentences, inconsistencies regarding phrasing, and other issues that make it difficult to read. Once the hiring authority runs across one or two of these issues after already going through 142 other resumes, how likely is it that they will keep going?

    Clarity of prose and ease of navigation is important to ensure your reader does not struggle to comprehend your information quickly. Remember our stat regarding resume review time? Resumes only have a brief period in which to make an impression. Don’t distract or overly tax your reader, as it is sure to get your document placed in File 13 (that’s the trash can, people!)

    Your Resume Has Technical Design Deficiencies Affecting the ATS

    Remember our friend the ATS? While it is popular in its use, the software can be pretty finicky. While getting better, these hiring management systems still have their faults. A good resume will account for these issues by using proper document infrastructure, section labeling, and content spacing. Opportunities have been lost by having resumes die within the systems they attempt to navigate. If the ATS doesn’t properly scan your resume, you don’t exist to most of these companies.

    Don’t use pre-formatted resumes because they cause a lot of these issues. Especially those that use design elements where it has not been properly thought out regarding what systems see. Of course, one must have the knowledge of what the ATS software does and does not see to properly build your resume. Remember what we said earlier (what you don’t know can and does in fact hurt you).

    Conclusion

    Achieving consistency in gaining interviews is more than about your hustle and drive. You need to know what works and what doesn’t when it comes to your resume project. Send out hundreds of weak written, poorly structured documents and you’ll only get more frequent “no’s”. Your inbox will still be empty, and what’s worse is that you will never know why it happened. If going it alone with the resume, don’t just scribble duties and think it will beat out other job seekers.

    Take the time to learn the ins-and-outs of what makes your resume jump to the top of the stack. If lacking time or comfort level to research what makes a great resume tick, seek help. Hire a certified resume professional to do the dirty work for you. After all, even when you write your own, you’re competing against our offerings – and we have the cheat codes, right?

  • front-end developer resume
    With an average growth rate of 27%, front-end development is a stable career path

    So, you need to bang out an eye-popping front-end developer resume. But not exactly sure of the way to go. One thing to remember when writing any resume is to first consider the end game. Who is our reader and what are the high priority skills that would make them sit up and pay attention? Of course, when it comes to a stellar high impact resume, there is more to consider than just skill set. How about design styling, overall strategy, organization, phrasing, highlight communication, etc? However, core skill set is critical to impressing your reader and navigating applicant tracking systems with strength.

    If you are a front-end developer, your career is pretty safe for now. Some believe we have only scratched the surface of website application development. But to stay marketable, you want to keep developing that skill set. What are the latest languages? How about new libraries? Mid and senior-level web developers can easily land six-figure salaries. So if staring out of your window at work and itching to make a change, consider this field.

    Below are 4 key skills for your front-end developer resume that you want to insure your reader does not miss.

    HTML/CSS

    Okay, let’s be blunt here. If you are reader cannot readily pick up on your HTML/CSS skill set, then you haven’t got a chance. After all, HTML (HyperText Markup Language) represents the standard when it comes to building a web pages. The reader of your front-end developer resume has to know you understand concepts such as document object models, tags, and semantic markup. CSS (Cascading Style Sheets) represents the language one uses to present the HTML created document. Does your resume communicate your ability to embed.css files into pages? Yes, I know, it seems a little obvious, right? But you would be surprised at how many front-end developer resume attempts I see that do not convey this important foundational concept.

    JavaScript/jQuery

    JavaScript represents a tool that powers a website’s interactivity and allows the building UI components that include image sliders, site navigation mega menus, form validations, and pop-ups. Be sure that front-end developer resume shows this skill so your reader knows you can build sites with  functionality past HTML and CSS capabilities. jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation. Front-end development can be pretty Javascript-intensive due to the demand for highly-interactive website applications.

    Responsive Design

    A quality website is one that responds to a user’s behavior and environment based on screen sizes, platforms, and orientations. Want to build out front-end developer resume that get call-backs? Then make sure you communicate a healthy knowledge of this concept. When you bring this skill, the employer sees someone who can save money by foregoing the need to develop separate mobile applications. When you can house all of the code into one single website, everybody wins! Additionally, Google implemented search engine algorithm change back in 2015 that factor in website mobile presence as a core ranking factor, so responsive design also helps sites rank higher. So be sure that front-end developer resume gets this concept across to that hiring manager.

    Git

    Most development projects are collaborative in nature. And digital collaborations can be complex. Things may start out simple, but with several participants making changes, how can one be sure you are working on the most current version? Let the hiring manager know you can use Git to manage source code and manage and track versions. There are a few other version control systems (VCS) out there, but Git provides a foundation for services such as GitHub and GitLab. A strong front-end developer resume tells the reader that Git (or one of the other VCSs) is in your toolbox. We want them to know your ability to merge changes into the working branch so that things stay current, as well as timely.

    With an average salary of $79,591 (Glassdoor), it’s no wonder that front-end web development is a hot commodity. The Bureau of Labor Statistics had web development jobs in the US expected to grow 27% from 2014 to 2024. If you haven’t already, consider pursuing the W3C Front-End Web Developer Professional Certificate to increase your marketability. Also, consider using a professional to develop your front-end developer resume. After all, someone else is doing so, right?

  • Two Resumes

    Let’s face it, when it comes to preparing our resumes for the job search, we would definitely like it to be easy. I mean, if we could prepare one, instead of two resumes that answers every question for every reader, we would be golden! Unfortunately, there are instances where a different tool is needed in your toolbox. Now, I am not talking about the task of Simply tailoring one’s resume to a job description. I am talking about the need for a completely different strategic approach. So, how do you know when there is a need to take a different strategic approach to your resume than you previously have? Below are a few examples of situations warranting this.

    Competing Skill Sets

    Some of us are very blessed, and that we can rely on a background that gives us numerous options. Why this is in fact a blessing, if approached the wrong way it actually ends up being a curse. When it comes to your resume, you do not want your reader feeling as though they are fishing through wood could be several potential skill set mixes in order to find where they fit into the equation. First, there is the issue of time. The average resume is reviewed for 10 seconds or less. That means there is no time to distract someone with content that does not relate to them. Second, even if the hiring manager where to see where your skill-set matched their requirements, they will wonder whether or not you are truly committed to the direction that the position requires. Neither of these scenarios work in your favor. If your job search is one that will be attacking different position types for Industries, you want to ensure that each one is speaking a specific language the reader. That hiring manager should not feel as though they are competing with other Industries for your services.

    Same Job, Different Industry

    Let’s say that you have been in pharmaceutical sales for the last 15 years, but you are also seeking a sales position outside of that industry. In a case such as this, the pharmaceutical sales resume will likely have a great deal of industry-specific jargon. There will be in pronounceable drug names, references to various therapeutics, and other things that may make readers from other Industries cringe. So what do you need to do question mark you need to put together a resume that pulls the focus away from the industry and back on your ability to sell. That other resume should strip away all of the industry-specific terminology and jargon so that the reader does not view you as a pigeon-holed pharmaceutical professional.

    Federal vs Private Sector

    This scenario may present the most dramatic difference in resume needs. The federal resume and private-sector resume are in fact two different and distinct animals. When it comes to your federal resume, you will want to flesh out the content and be thorough with regard to the communication of all relevant skills with regard to the position in question. Federal resumes can be quite lengthy, based upon the amount of experience one brings to the table. In contrast, your private sector resume has the goal of brevity. You rarely have situations that warrant more than two pages. As such, someone with an extensive background will have to make some tough decisions on what to exclude. Additionally, the very infrastructure of these documents is a bit different. With the federal resume, you are including much more information in the position headers then you would with the private sector resume. For those exiting the military, it is quite common to include all awards and medals on a federal resume, why only including them in the private sector version if it is very relevant to the type of position being sought. So in this case, if actively applying for positions in the public and private sector, two resumes is the bare minimum.

    No one said it would be easy. Looking for a job is hard work. Ensuring all the proper tools are in your toolbox is paramount to getting this thing done quickly, and two resumes may be just what the doctor ordered to keep your search humming along. Think of each of your readers as speaking a different language. You would not expect to have a conversation with five individuals, each speaking a different language, by using the same language. Your resume is no different. Ensure that you are speaking the language of the hiring manager, and you give yourself and your resume a great shot.

  • professional resumeAs professional resume writers, we can always tell which of our clients is most serious about their career trajectory. The answer usually lies in the first question that they ask when calling. Usually, if the first question that come out in an initial inquiry involves the price, this is a sign that they may not be fully versed on just how important the document is. This is not to say that one should pay any price for the product. This is still America, and everyone loves a great deal. But if you are making a decision on whether or not to seek professional resume services based upon the cost, then you may not truly understand its impact on not only your frequency of securing interviews, but also the opening offer from the employer.

    Now, when a caller is first question is about finding out if you have what it takes to get them into the interview door, this is usually someone who understands the purpose of the exercise. These individuals see professional resume writing as an investment in their career, advance, and net worth building. When one is only concerned with the cost, your decision is made from a position of short-term viewpoint. Have you ever considered what the actual cost is to you up and ineffective resume? I once had a client who try for 18 months to get on with an employer who was in the door within 3 weeks after the completion of her resume. Now, how much money did she lose over the course of those 18 months?

    First, let’s make no mistake. When it comes to a resume, you are always better off with professional help than without it. Just think of the numbers. The average corporation receives 250 resumes per opening and you likely need to be in that top 3 to 5 % just to get into that interview door. So do your due diligence and find someone who understands how to market someone on paper. Next, when looking for someone to prepare your resume, the most important factor is that they have the skills to properly frame your experience, training, education, and skill set for hiring managers. Regardless of how expensive cheap the resume, if you are not convinced that the professional resume writer possesses the skills, then any feedback they are asking is too much. I don’t know about you, but even if you find someone willing to take a crack at it for $65, if it does not achieve the objective, didn’t you just throw away $65?

    It is time to change how you view and categorize your resume in your mind. You should not see it as some expense to get a hold of a piece of paper. If your head is on straight, and you are taking your career seriously, you will see it as valuable investment that optimizes your interview frequency, resulting in finding employment sooner and getting the best offer that you can get.

    And isn’t that what it is all about, ladies and gentlemen?

  • good-resumeHaving a good battle for your resume plan is important. Yes, a good resume definitely requires some thought as to its overall strategy. What are the requirements of the position? Who is the audience? How many competitors are you likely looking at? What are your strengths and weaknesses, and how do you best highlight them (or blur them) in a good resume? These are all valuable considerations in determining the approach you need to take to build a resume that will bring consistent success. But as is the case with any project, there is only so much planning that you can do before it gets down to whether or not you take action.

    Once you have given the strategy some thought, push it to the side for a second. Why? Because as you progress through the project, some aspects of that writing strategy may need to be amended based upon factors such as spacing, or simply how the content is blending. What you want to do is just start. That’s right, JUST START! Instead of beginning with the summary and core competencies (slightly more abstract in nature from a development standpoint), go with the more concrete information – your professional experience. After all, when it comes to your experience, there really isn’t much that is abstract about it. What you did and achieved is, well, what you did and achieved. Now, you will want to give consideration to the most important aspects to your future reader. But this is usually the bulk of the grunt work and going through this process will help when it is time to tackle the profile section, where you will “frame the argument” for calling you in.

    The truth is that you can easily end up in a vicious cycle of doubt and changing strategies – constantly reassessing the approach because there is no anchor in place to keep you with one train of thought. But when you commit to at least laying out the basics of a good resume, you begin to get into a flow that helps pull you right through the rest of the project.

  • resume strategyIf you are fortunate enough to have had a long and successful career in one field and you are pursuing another position in the same area, consider yourself one of the lucky ones. For most job seekers, the search is more about survival than it is for career satisfaction. As we all know, the wider the net you can cast, the more likely you are to land something viable. However, this does not come without its challenges when it comes to resume strategy.

    Your resume can only hold so many characters and so many words. Additionally, your reader is only looking for so many skills, experiences, and qualifications. So the built-in challenge becomes “How does one develop a resume flexible enough for multiple goals, while focusing enough on any one reader to draw interest for an interview”?

    The answer to whether a viable resume target mix is possible depends upon WHICH employment targets are being pursued. For a resume to achieve any kind of consistency in performance, it must quickly communicate (usually within 10 seconds) that there is enough of a match for the HR manager or recruiter to explore further. Now, if our reader has to wade through totally unrelated content before getting to what matters to them, you will lose them. So the secret of a successful multi-targeted resume depends upon the commonality of the qualifications.

    For example, a resume strategy involving the targets Database Administrator and IT Project Manager, is likely to perform better than one for designed for a Database Administrator and Librarian. Think of your employment targets as being physical targets 30 feet in front of you. Then, consider your resume to be one handful of rocks. The farther apart the targets, the more difficult it will be to hit them with that one handful of rocks. But the closer together they are, the easier it will be.

    As a resume development strategy, it is recommended that you first prioritize the targets. Then, it is best to develop the resume to ensure that the primary target is fully addressed. Next, you would want to then begin integrating as much of the second target into the resume as possible. If you begin to notice a sort of dissonance between the content for each, you are going down the wrong path. The resume’s content should not fight against itself for attention. When this happens, think of how your reader will absorb this. While reviewing the documents, they will wonder why 50% of the information is even in front of them. At this point, you have lost the battle.

    There is nothing wrong with a diverse job search. In fact, for many people it is a necessity. But what will never change is that you must have the right tool to do any job. A resume that tries to cover too much ground will fail more often than it will succeed. When your employment goals have too many uncommon elements, you will simply need another resume to ensure both give you the results you seek.

    Be objective when it comes to your resume strategy development. It may be tempting to attempt to cover everything in one document, but remember, you are not the audience. Your readers are really pressed for time and do not want to go through the 200-plus resumes that have been handed to them. Make it too difficult to see your value and, well, let’s just say your search continues, shall we?

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