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resume strategy tipsWhen one decides to become an entrepreneur, it comes with inherent risks. Not every business is going to make it. Sometimes, it just isn’t in the cards. When you’re forced to shut the doors (or at least do so temporarily), it then becomes time to dust off the ol’ resume that you have been using to scout out investors, business loans, and clients. But wait a minute. Your audience is now different. What you will be looking to communicate will be different. How they read the document will be different. As such, your resume must follow suit. Here are some resume writing tips on bringing that entrepreneur resume closer in line with what your new reader needs to see.

Resume Strategy Tips 1: Leave the “Jack of All Trades” Angle Back with the Business License

Many job seekers believe that employers and hiring managers want to see a resume that demonstrates the breadth of your experience and demonstrates your versatility. And erroneously so. Recruiters and HR personnel are crunched for time. When attempting to fill a position, they are worried about solving a specific set of problems. When retooling your resume, take into account what problems the reader will be looking to solve and make this the focus of the resume strategy. Remember when Liam Neesen told those kidnappers that he “had a particular set of skills”? Follow his lead, folks.

Resume Strategy Tips 2: Minimize the Business Ownership Emphasis

In most cases, hiring managers are afraid of entrepreneurs. The fear comes from the potential to lose the new hire to yet another business opportunity that our free spirited friend might come across. Or perhaps the candidate is using the job to supplement income until the ship rights itself, and then planning to leave. Training new employees has a real cost. Some believe it costs up to 9 months’ salary every time an employee has to be replaced. Here is another article on the subject of training costs. Forget the “Owner” or “Proprietor” titles. (Check your ego at the unemployment office, my friend). The good news is that as the owner of the business, you have likely worn many hats. Hats that can be used to populate your new resume. So if you are seeking a Business Development Manager position, you likely did a good deal of business development for your business. Why not use that as your job title?

Resume Strategy Tips 3: Structure the Resume for Brevity

The resume you developed for that investor or business banking loan officer was prepared for a captured audience. These individuals are usually prepared to comb over that resume and the rest of your documentation before making a decision. But in the job search arena, your resume usually has less than 10 seconds to deliver its message. Then the reader moves on to the next resume. Be sure you layout and design are conducive to visual navigation ease. Check for superfluous language in your sentence structure. Look for low-relevance concepts.

Transitioning back to the salaried world is a big adjustment in mindset and approach, especially when it comes to the buildout of your new resume. But one thing has never changed: you always take into account your audience and environment when developing any form of communications. Picking up valuable tips can always help. But trust me when I tell you: the touch of a certified professional resume writer is likely improve your results even more. But if for some reason time is not on your side, these tips will at least give you a better shot at getting the interview.

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